Download Reuters Report: Personalization and Precision in the Age of AI

Against an ever-shifting backdrop of growing competition, channel proliferation and astonishing advancements in AI – CMOs biggest concern remains constant: how do you win the attention and loyalty of your target customers?

Download our latest marketing report ‘Personalization and Precision in the Age of AI’ which explores how eBay, Super, Volkswagen, Vanguard, Miss Universe Organization, and K18 Hair are winning customer attention and loyalty.

Dive into three key themes:

Make sense of the fragmented martech jungle
Personalize with precision, and use cases for gen AI
Prepare for continuous change with right data infrastructure

What channel are you using for Marketing Automation and personalization?
Email only
Email and other digital channels (any of: SMS, Push Notifications or Whatsapp channel, In-app or web personalization)
Email, Digital channels and Physical Channels (Mail, ATM, Contact Center, Kiosk, POS)
All of the Above but we could do better in a personalization and connecting an Omnichannel Experience
I'm not sure I don't manage Digital messaging or Marketing Automation.

Which pain point drives your need for Digital Messaging or marketing automation?
Complexity of integrating multiple disconnected tools
Limited scalability for supporting rapid operational growth
Difficulty unlocking behavioral insights from customer data
Limited capabilities for delivering seamless and personalized CX
We are not experiencing pain points with this

When does your company plan on addressing this challenge?
Within 3 months
Within 6 months
Within 12 months
It will take us more than a year
We have no plans for this

What is the status of your budget for a solution?
It has been approved
It is awaiting approval
We are still exploring
We do not plan a budget for this

How would you describe your role in such a project?
I am the final decision-maker
I am part of the decision-making committee
I make recommendations but need approval
I am responsible for researching potential strategies
I am not involved in the decision-making process

I am not a U.S. Federal Government employee or agency, nor am I submitting on behalf of one.
HCL provides software and services to the U.S. Federal Government through its partner Four, Inc.

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