Amplitude's purpose is to help companies build better products —through data.

Welcome to the Amplitude Identity Playbook.

This guide is an essential tool for anyone working with the Amplitude brand. It sets expectations for the visual language of the brand experiences we seek to create, and provides guidance on how Amplitude should be presented to the world.

This guidelines will be updated as the brand continues to evolve, so be sure to always reference the latest version.

Our brand uses the form language of information graphics. We applygeometric shapes, implying data visualization, in a way that is artful, expressive, and ownable.
This guide describes how this look and feel works in tandemwith our logo, typography, color palette, and imagery to create a bold
and unique visual identity.

Get the report

    I’d like to receive emails about news & updates from Amplitude.

    You consent to Amplitude processing your personal data in accordance with our Privacy Policy.